Movies over Art?

I just saw this in the news. As a promotion gimmick for 20th Century Boy (20-seiki shonen), they've transformed Okamoto Taro's famous sculpture, Tower of the Sun (Taiyo no to, built for the Osaka World Expo in 1970), into the "Friend's Tower" (Tomodachi no to), bearing the mark of the mysterious and destructive "Friend" who attacks in the movie. Does this mean that in today's booming movie business, movies trump art? Or does Toho (whose kanji can mean "the Eastern treasure"), now by far the most successful film company in Japan, have so much power it rules the Eastern Sun in the Land of the Rising Sun?



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